February 7, 2012
Which words, phrases impact (argghhh!) you most negatively?
Ragan’s PR Daily, aided by Twitter, has compiled Top Five lists of words and phrases most hated by PR professionals, as follows:
1. Spin
2. Unique
3. Guru
4. Synergy
5. Innovate1. Off the record
2. Return on investment
3. Let’s circle back
4. Low hanging fruit
5. Competitor was mentioned
I’ll add a couple of my own: “Impact” used as a verb, and “best practices.” At the end of the day (ow!), you use those, and you lose me.
How about you?