Creative, Education

Welch Family Lobby at Williams Brice Stadium

Gamecock Pride. Built Into the Walls.

Visitors to the Welch Family Lobby at Williams-Brice Stadium are getting a refreshed new look — and a super cool experience to match. ADCO’s own Brian Murrell, the agency’s most devoted Gamecock fan, redesigned the graphics and signage for this iconic space, including custom elevator imagery and a showstopping overhead light fixture featuring Cocky himself. It’s the kind of project that’s equal parts design craft and Carolina pride — and honestly, a pretty great reason to show up early on game day.