Brand Strategy, Creative, Digital, Education, Public Relations, Strategic Planning

USC School of Music Musical Feast Campaign

A Feast for the Ears. A Campaign to Match.

Musical Feast is the USC School of Music’s signature fundraising event. While the event has been successful for years, ADCO had the opportunity to really build the brand. We developed the logo and full event identity, then brought it to life across invitations and a digital ad campaign targeting local theater audiences and arts patrons. A media strategy that included earned coverage and paid placement helped drive attendance — and fill a few hearts along the way.