Brand Strategy, Creative, Digital, Education, Public Relations, Strategic Planning

USC School of Music Musical Feast Campaign

A Feast for the Ears. A Campaign to Match.

Musical Feast is the USC School of Music’s signature fundraising event. While the event has been successful for years, ADCO had the opportunity to really build the brand. By developing the logo and full event identity, then bringing it to life across an invitation, digital ad campaign targeting local theater audiences and arts patrons, and a media strategy that earned news coverage and placed paid advertising, this was the kind of campaign that fills seats and fills hearts — and makes the phone ring at the development office.