Brand Strategy, Government

Municipal Association of SC

Every Municipality. One Mark.

The Municipal Association of South Carolina serves cities and towns across the entire state, and their identity needed to carry that weight. ADCO developed a brand identity capturing the diversity, unity, and civic pride of SC’s municipalities, along with social media templates to keep communications consistent from the Lowcountry to the Upstate. When the Association turned to address the growing civility crisis in local government, ADCO helped shape the Civility. Respect. Solutions. initiative — including its pillars, pledge language, and promotional materials. The program gained national attention, with municipal leagues in Arkansas and Virginia taking note and adopting similar frameworks.