Healthcare, Public Relations, Strategic Planning, Traditional Media

iGive Regularly Campaign

American Red Cross Blood Services. I Give Regularly.

When South Carolina faced an 18.3% blood shortage in 2004, ADCO partnered with the Columbia Rotary Club to build a grassroots campaign that asked the Midlands community to simply give. From training lunches and pledge cards to TV PSAs, billboards, and a custom tracking website, the fully donated campaign put 1,007 more units of blood into the community in just four months.