Portfolio
We've partnered with South Carolina's most recognized businesses to build memorable brands. From concepts to campaigns, the work speaks for itself.
Brand Strategy, Travel & Tourism
Richland Library Brand
Access Freely. Look the Part.
In 2012, Richland County Public Library wasn’t just getting a new logo — it was getting a new name, a new identity, and a new era. ADCO led the full brand transformation, creating a mark that’s both bold and beautifully open to interpretation. Look at the Richland Library logo and you might see a book, an e-reader, or a laptop. And that’s exactly the point. It respects tradition while embracing the future, pairing timeless blue with a design that’s as relevant today as the day it launched. The rebrand rolled out to a room full of cheers, and the identity has stood the test of time ever since. This one still makes us proud.
