Portfolio
We've partnered with South Carolina's most recognized businesses to build memorable brands. From concepts to campaigns, the work speaks for itself.
Brand Strategy, Creative, Strategic Planning, Travel & Tourism
Famously Hot Brand
The Brand That Became a City.
In 2008, ADCO created something that took on a life of its own. Developed for the Midlands Authority for Conventions, Sports & Tourism, the “Famously Hot” brand gave Columbia, SC an identity as bold and magnetic as the city itself, and it stuck. The campaign launched to more than 300 government officials, community partners and business leaders, and went on to win multiple awards. Nearly two decades later, even after the CVB rebranded in 2017, “Famously Hot” hasn’t gone anywhere. You’ll still hear it from city officials, local businesses, and residents who’ve claimed it as their own. That’s not a marketing campaign. That’s a cultural moment — and it started here.
