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We've partnered with South Carolina's most recognized businesses to build memorable brands. From concepts to campaigns, the work speaks for itself.
Business, Creative
Sonoco Recruitment Campaign
Real People. Real Passion. Real Recruiting.
Sonoco needed a recruitment campaign that did more than list job openings, they needed one that made people feel something. ADCO developed “For the Love of Packaging,” a vibrant, personality-driven campaign featuring real Sonoco associates showing off their enthusiasm for their work in the most literal way possible: hugging, holding, and yes, kissing their favorite packages. Each employee wore a custom “The Total Package” t-shirt, turning everyday team members into the face of the brand. Clean, colorful, and refreshingly authentic, the campaign highlighted the wide range of career paths at Sonoco while giving prospective candidates a genuine glimpse into the company culture. And it didn’t stop at advertising. Recruiters took the t-shirts to career fairs, making the Sonoco booth impossible to miss and the campaign impossible to forget.
