Portfolio
We've partnered with South Carolina's most recognized businesses to build memorable brands. From concepts to campaigns, the work speaks for itself.
Digital, Healthcare, Strategic Planning, Traditional Media
Department of Public Health PrEP Campaign
Life-Saving Information. Statewide Reach.
ADCO partnered with the South Carolina Department of Public Health on a comprehensive, statewide HIV/PrEP awareness campaign designed to meet people where they are — literally. We ran billboards across South Carolina, a digital display campaign, streaming TV ads, and targeted Facebook and Instagram campaigns to drive awareness about HIV testing and PrEP access. We also deployed geofencing around related community events to connect people in real time to PrEP providers near them — a critical tool in medical deserts where access to care can be anything but easy. Public health advertising done with purpose, precision, and a whole lot of heart.