You know you’ve arrived when your work is the subject of an editorial cartoon.  We love The State’s award winning cartoonist, Robert Ariail and encourage him to discover the many hot spots in our great city (in case he really thinks the only thing hot about Columbia is the temperature).

This campaign theme–Famously Hot–will be incorporated into all of the MACST’s marketing efforts, which will target regional and national convention planners, sports event planners and leisure travelers. The campaign theme was selected because it’s unique, differentiating and attention grabbing. It takes Columbia’s legendary heat and puts a powerful twist on it, referring to our happening nightlife, sizzling cuisine, fiery music and arts scene, and our sultry spirit.

All of us at ADCO are so excited to launch this new campaign with MACST, but we want to know what you think! Please comment on this blog entry to give us your thoughts. Also, be sure to check out the exclusive article by The State newspaper.