Tag Archives: columbia

since you asked

Posted on August 12, 2008 by admin

If you’re searching for the scoop on Columbia, SC: Famously Hot, look no further. Here are the answers to some frequently asked questions. Question. Who is The Midlands Authority for Conventions, Sports & Tourism (MACST)? Answer. MACST is the parent … Continue reading →

Posted in Miscellaneous | Tagged advertising, branding, city, columbia, convention center, conventions, famously hot, logo, marketing, meeting planners, south carolina, tourism | 1 Comment

columbia, sc is famously hot!

Posted on August 12, 2008 by admin

You’ve been waiting for months to know what would replace “Where Friendliness Flows,” and we’re proud to announce that your wait is finally over. The new campaign for the Midlands Authority for Conventions, Sports, and Tourism (MACST) is…drum roll please… … Continue reading →

Posted in Miscellaneous | Tagged advertising, branding, campaign, columbia, marketing, meeting planner, south carolina, tourism | 1 Comment

we need strategy

Posted on August 3, 2008 by admin

I just read a great article by Jean Pascal Mathieu in this month’s OMMA magazine. Titled, “Ads Are on the Run,” it discusses how consumers deal with advertising. Mathieu asserts, “Here’s the new reality: Consumers deal with the media onslaught … Continue reading →

Posted in Miscellaneous | Tagged ADCO, advertising, branding, columbia, communications, consumer behavior, marketing, south carolina | Leave a comment

the launch of mycarolina.org

Posted on July 8, 2008 by admin

All of us at ADCO are proud to announce the launch of the Carolina Alumni Association’s new website. Check it out here. Although we didn’t program or develop the site, we partnered with the company and the developer to design … Continue reading →

Posted in Interactive | Tagged ADCO, columbia, design, development, Interactive, south carolina, university of south carolina, usc, website | Leave a comment

have you blogged lately?

Posted on June 16, 2008 by admin

Did you know 28% of women ages 18-75 blog? That 53% of women read blogs and 37% post comments on blogs? BlogHer and Compass Partners found these interesting results in a recent survey. Learn more here.

Posted in Interactive | Tagged ADCO, blog, blogging, columbia, internet marketing, new media, research, sc, search engine optimization, study, The AD Company, website advertising | Leave a comment

branding campaign for columbia

Posted on June 3, 2008 by admin

I promised last week that I would give you all more information on our highly publicized branding / marketing work with the Midlands Authority for Conventions, Sports & Tourism. And since I gave you my word, here I am–ready to … Continue reading →

Posted in Strategy | Tagged ADCO, branding, columbia, conventions, event planners, marketing, meeting planners, south carolina, tourism | Leave a comment

making news

Posted on May 27, 2008 by admin

ADCO was mentioned on the front page of The State paper Saturday morning. The article recognized our soon-to-begin branding work with the Midlands Authority for Convention, Sports, and Tourism. Here’s a link to the online version of the article. More … Continue reading →

Posted in Strategy | Tagged ADCO, advertising, branding, columbia, columbia metropolitan convention center, convention and visitors bureau, midlands authority, south carolina, The AD Company | Leave a comment

SC AIGA presents Stefan Sagmeister

Posted on April 22, 2008 by admin

At ADCO, we love the American Institute of Graphic Arts (AIGA). And we don’t mean just a little bit. We mean, we’re really involved. Our art director, Jennifer McSwain is the Membership Chair, and one of our graphic designers, Janie … Continue reading →

Posted in Creative | Tagged AIGA, columbia, graphic arts, graphic design, print design, south carolina, stefan sagmeister | Leave a comment

The AD Company is now ADCO

Posted on April 1, 2008 by admin

You’ve been calling us ADCO for years. I mean, with our old logo just saying “AD Co,” even when our full name was The AD Company, it’s natural that you would call us…well…ADCO. And now it feels natural to be … Continue reading →

Posted in Miscellaneous | Tagged ADCO, advertising, branding, columbia, graphic design, marketing, new media, public relations, south carolina, strategic planning, The AD Company, web design | Leave a comment

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