The Baby Place is a newly renovated and expanded facility at Park Ridge Hospital in Western North Carolina, and we’re celebrating its opening today because we’ve had the pleasure of working with the hospital on a marketing campaign to announce the new and improved birthing center.

The campaign, which was pulled together in just a few months, includes print and online ads, billboards, a television spot, and a new Website. The concept behind the campaign–”We’re delivering”–highlights all of the unique amenities of The Baby Place.

Perhaps the most exciting part of this campaign is the Website because it will live on long after the ads have stopped running and the billboards have come down. For the new / social media component part of the campaign, we didn’t just create a Website; we created an online community. The Website features a blog where doctors, nurses, and other staff members at The Baby Place will be sharing their knowledge and experiences as well as forums where visitors can share stories and have discussions online. Visitors to the site can also read about The Baby Place, sign up for a tour, and purchase items for the online baby boutique (coming soon).

We’ve really enjoyed working with The Baby Place, and we’re thrilled now to share our work with you.

Explore the site: www.parkridgebabies.com

Watch the television spot:

Park Ridge Babies TV Ad from Park Ridge Babies on Vimeo.

The informal meeting, where attendees will be armed with locally designed “Get Out the Vote” posters and charged with hanging them throughout the community to encourage residents to vote, is a part of AIGA’s Design for Democracy initiative.

Established in 2000, the initiative enables designers to get involved in the public arena by contributing to a coordinated national voter mobilization campaign. This year’s poster campaign builds on efforts undertaken in 2004, when participants created more than 50,000 AIGA posters and displayed them in communities across the nation.

AIGA is committed to demonstrating the value of design to the public. By motivating eligible citizens to vote on election day through the use of locally designed posters with a clear and critical call to action, “Get Out the Vote” helps to do just that.

For more information on the national AIGA “Get Out the Vote” campaign, click here. To learn more about the SC Chapter of AIGA, visit southcarolina.aiga.org.

You know you’ve arrived when your work is the subject of an editorial cartoon.  We love The State’s award winning cartoonist, Robert Ariail and encourage him to discover the many hot spots in our great city (in case he really thinks the only thing hot about Columbia is the temperature).

This campaign theme–Famously Hot–will be incorporated into all of the MACST’s marketing efforts, which will target regional and national convention planners, sports event planners and leisure travelers. The campaign theme was selected because it’s unique, differentiating and attention grabbing. It takes Columbia’s legendary heat and puts a powerful twist on it, referring to our happening nightlife, sizzling cuisine, fiery music and arts scene, and our sultry spirit.

All of us at ADCO are so excited to launch this new campaign with MACST, but we want to know what you think! Please comment on this blog entry to give us your thoughts. Also, be sure to check out the exclusive article by The State newspaper.