Tag Archives: branding
baby boomers dig web 2.0
If you think that having a presence online (in the interactive world we now call web 2.0) only connects you with youngsters, think again. 42% of consumers over 50 are going online DAILY to read the news and (take a … Continue reading
Posted in Interactive
Tagged advertising, baby boomers, branding, Interactive, new media, online, social networking, targeting, web 2.0, website
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AIGA Retreat uncovers addiction to social networking
For me, an unexpected result of the AIGA Leadership Retreat in Omaha has been a new addiction to social networking, more specifically, to “facebook.” Before the retreat, I was slow to social networking. My friends had to build a “myspace” … Continue reading
Posted in Creative, Interactive
Tagged advertising, branding, facebook, linkedin, marketing, myspace, new media, public relations, social networking
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branding campaign for columbia
I promised last week that I would give you all more information on our highly publicized branding / marketing work with the Midlands Authority for Conventions, Sports & Tourism. And since I gave you my word, here I am–ready to … Continue reading
Posted in Strategy
Tagged ADCO, branding, columbia, conventions, event planners, marketing, meeting planners, south carolina, tourism
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