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The ADCO Blog

Big-eyed mutt seeks home; will love you forever for food

Samuel Tenenbaum has a VERY soft heart for critters, and occasionally sends out pics of strays seeking a home. He and Inez have taken in quite a few themselves over the years, with their menagerie often numbering in the double digits.

Here’s the latest he’s trying to help with, and here’s the original message he passed along from the folks who found him:

Mark and I were walking around a car dealership and found a dog in the parking lot. He looks to be about 5-6 years old, spaniel mix. He’s as sweet as he can be, very gentle and well-tempered.  We’re going to keep him in the backyard in the shade for a couple of days but just can’t keep him any longer with the other animals. I have contacted a few shelters and no one seems to have room right now (although I’ll put him on waiting lists). I wondered if you would mind to pass this along to anyone you might think would be interested. Also, I wondered if it might be possible to send this to Sam Tenenbaum to see if there is anything that he could do to help?
I really want to find a home or a no-kill shelter for him, but I’m afraid that if it takes any longer than a few days we’ll have nowhere to go besides the pound. L
Any help would be appreciated – thank you so much and hope you’re having a good weekend!! (Picture attached)

Samuel is one of the founders of the organization FORMERLY known as Project Pet, and now known as Pawmetto Lifeline. It’s the outfit building that state-of-the-art no-kill facility out in the Harbison area.

Some recent media accounts have mistakenly called the group by its former name. But that’s not right, folks. It’s Pawmetto Lifeline. There’s an official website and everything. (We know, because ADCO Interactive built it.) Got that?

Anyway, if any of y’all are interested in helping save this dog, we’ll be glad to pass on your contact info.

Helping Harvest Hope feed the hungry in our communities

ADCO is honored to be helping Harvest Hope Food Bank get out the word on its urgent need for operating funds so it can keep feeding the hungry in 22 South Carolina counties.

Harvest Hope CEO Denise Holland issued the appeal at a news conference on March 9.

The media reaction has been gratifying. All four local commercial TV stations showed up and reported — some of them doing followups. As for print — Harvest Hope’s appeal got the lede position on the front page of The State Wednesday, and on Thursday The Greenville News (Harvest Hope also has a significant presence in Greenville) played the story as its front-page centerpiece.

There will be follow-up coverage. But going forward, the ball is in the court of potential donors — some of whom have responded already to the initial repeal to double-match the generous $150,000 match pledge from Mungo Homes.

As of Monday, March 14, the cash raised since Tuesday was $43,797. Now, that’s a great start, but just a start toward the $2 million that’s needed by June. In fact, it’s just a start toward double-matching the Mungo grant. So tell everyone you know, we need this thing to start snowballing.

To recap the salient points:

  • Each year since the economic crisis began, the need has been greater than the year before. Harvest Hope is now feeding 91 percent more families than it did in 2008.
  • Fixed costs, aside from food and capital needs, have risen dramatically. It now costs $3,100 a DAY to fuel the vehicles that distribute the food, and that’s only going to go up.
  • As the need and costs have risen, cash donation have dropped over the last few months. Some regular donors, people who used to give monthly, have even told Harvest Hope that they are just a step away from having to avail themselves of the charity’s services.
  • For the first time ever, the “giving season” donations that tend to flow in from September to December were not enough to pay off the line of credit that carries HH through the lean spring and summer. Always in the past, that operating debt was paid off by Jan. 1. At the start of this year, the organization was a million dollars in the hole — this despite operational expense cutbacks.
  • All of that adds up to an urgent need for $2 million to fill that hole, and to cover the expected increase in operating expenses for the next few months.
  • This is not just Harvest Hope’s problem; it’s a significant challenge to the 22 counties it serves. Because other entities that feed the hungry in those communities — churches, secular nonprofits, what have you, 450 member agencies in all — depend on Harvest Hope to supply the food. This, folks, is South Carolina’s version of an organization that is “too big to fail.”

We hear a lot of talk from the political sphere about relying on government less and the private sector more when it comes to providing a safety net for the “deserving poor.” Well, folks, in this part of South Carolina, Harvest Hope IS the private sector’s means of feeding the hungry.

Oh, and at Harvest Hope you don’t find the “culture of dependency” problem that you sometimes hear about. Typically, if Harvest Hope is able to take care of a family’s emergency food needs for three months running, it gets them through the crisis so they can get back on their feet. And only 1 percent of clients are on TANF (what remains of “welfare as we knew it”) benefits.

So what are you waiting for? Time to step up, and give. Here’s how:

  • Visit the donor page at www.harvesthope.org.
  • If you have received a mailing from Harvest Hope, please use the convenient reply envelope that came with it.
  • Send a check to Harvest Hope, 2220 Shop Road, Columbia, SC 29201.

Denise Holland and Elizabeth Quackenbush of Harvest Hope explain the situation in an interview with Bertram Rantin of The State.

9 reasons to outsource your company’s marketing

At the MarketingProfs website, Mike Etzinger, marketing director of RL Solutions (a provider of healthcare software solutions), shares nine reasons why you should outsource your company’s marketing:

1. Higher-Quality Output

2. Cost Efficiency

3. Economies of Scale

4. More Collaboration

5. Faster Work

6. A Bigger Pool of Talented Professionals

7. More Flexibility

8. Helps Companies Focus on Core Competencies

9. Better Technical Expertise

Read the article for elaboration.

Of course, there are a lot more than just nine reasons why you should outsource your marketing to ADCO. Here are a few...

Which Super Bowl ads are worth watching Monday morning?

Some of the conversation at the start of this morning’s traffic meeting was about the Super Bowl ads. I missed part of the exchange on account of going down the hall to get more coffee, but I also felt a bit left out since, well, I didn’t see watch the whole game. In fact, all I did was record part of it (I didn’t think to activate the DVR until long after it started), and occasionally flip back to it in hopes of catching a commercial.

Not having seen them all, though, I felt unqualified to say anything at the meeting about which was the best, or anything like that. I was able to chime in when someone mentioned the beaver one (below). That was awesome. I called my wife into the room and replayed it for her.

So, since I don’t have time to sit here this morning and watch all of these… which did you think was the best, and why? What should I go find and watch? What would be worth my time? Or rather, ADCO’s time, since that’s what I’d be using.

Brad Warthen

Whether Columbia Metropolitan succeeds depends on all of us

You may have heard that discount carrier Vision Airlines will soon offer flights out of Columbia to its home in the Destin, Florida, area. Yesterday, Bill Maloney, Vision’s director of business development, introduced himself to local media.

He didn’t offer a lot of new details beyond what had been reported previously, so I pass on this from Columbia Regional Business Report, which provides the basics:

A charter airline that got its start in 1994 offering aerial tours of the Grand Canyon, Vision is expanding the scheduled commercial service it started just two years ago. The company announced today that it will launch service in 20 Southeastern cities this spring. In addition to Columbia, the Greenville-Spartanburg International Airport is on the list.

Vision, headquartered outside Atlanta, will fly to the Northwest Florida Regional Airport, providing a gateway to the coastal towns in the Florida panhandle.

The company operates a mixed fleet of Boeing 767, Boeing 737 and Dornier 328 aircraft. At Columbia, Vision will fly a 148-seat Boeing 737-400 aircraft….

Vision is offering introductory fares of $49 one-way if booked Jan. 18-23. After that, rates start at $89 one-way.

The other cities where Vision is launching service include Atlanta; Little Rock, Ark.; Hunstville, Ala.; Punta Gorda, Fla.; Baton Rouge, La.; Knoxville, Tenn.; Macon, Ga.; Savannah, Ga.; Birmingham, Ala.; St. Petersburg, Fla.; Louisville, Ky.; Orlando, Fla.; Chattanooga, Tenn.; Asheville, N.C. and Shreveport, La.

Will Vision make it where others have not? Will it grow here, and add destinations to its modest initial offering? Will it help broaden the menu of destinations from CAE and lower fares?

Well, that depends on us. Of everything said at the press conference Wednesday, the most pertinent was this, from CMA Executive Director Dan Mann:

The key is going to be community support, and getting on the aircraft.

It’s all up to us. Either Columbia — and by “Columbia” we mean the economic community that sprawls across Richland and Lexington counties and beyond — gets in the habit of flying out of its own airport when feasible (and cost-effective), or it doesn’t. We all want lower fares (the lack of which is the biggest reason many folks drive to other cities to catch flights), but we’ll never get them unless we fill up the flights we have here, so the airlines can make money flying bigger planes, with more seats, out of CAE.

As consultant Michael Boyd made clear last year, airlines aren’t going to do that out of sympathy for our plight. We, the community, have to change the math for them. And for the airlines to schedule more flights out of here, with bigger planes – thereby lowering fares – we have to provide them with more passengers wanting to fly from HERE to those destinations.

Too many of us don’t fly out of Columbia because of the fares. And we can’t lower the fares without more of us flying out of here. It’s kind of a chicken-and-egg thing. Or a tomato thing.

As airport commission vice chair Anne Sinclair said recently:

People used to not care where their tomato comes from. Now they do. That didn’t happen by magic… I honestly think people take this airport for granted.

Columbia needs an aviation version of the locavore movement. Increasingly, consumers care that their tomato is homegrown. That’s what Emile DeFelice played on so effectively when he ran for state commissioner of agriculture on the slogan, “Put Your State on Your Plate.” He didn’t get elected, but his campaign spurred the agriculture department to step up its own program to promote local products, “Certified South Carolina.” Not quite as catchy or engaging to the imagination, but now you see those stickers in every supermarket, and they are increasingly part of the consciousness of the shopping public.

For CAE, the challenge is to get its friends and neighbors to Think Columbia First. Without a united community that sees Columbia Metropolitan as OUR airport, the airport can’t grow. And without a growing, dynamic airport, our community can’t grow.

More people in the Midlands need to think of Columbia Metropolitan Airport as their airport, the one in which they have a stake, the one they want to see succeed (and want to be a part of bringing about that success). Of course, that also involves having a more positive attitude toward their own community. There are people who turn up their noses at things because they are local, the function of a collective inferiority complex. That needs to change (and fortunately, on a number of fronts it IS changing).

Dan Mann understands this. The challenge for him, and for all who want to grow this community, is to make sure the rest of us get it.

“It’s more car than electric:” GM tagline apologizes for innovation

I keep hearing Chevy’s tagline for promoting the new Volt on the radio:

“It’s more car than electric”

And every time, I am deeply underwhelmed with GM’s lack of enthusiasm for its new product.

What ad wizard decided to say, in effect, “We know you don’t want an electric car any more than we want to make one for you. So rest assured, this is nothing cutting-edge, it’s way more like the sucky cars we’ve made in the past.”

While others out there get the idea that Americans (and the rest of the world; after all, it is a global economy) kind of like something new, something better — take Steve Jobs, who totally get that people want something better than what they’re used to, something original and even exciting, something that enables them to do things they couldn’t do in the past — GM wants to make sure you don’t think they have any such notions.

I thought GM got the “thanks, America” thing right. But they’ve got this wrong. And I’m not alone. Here’s another view on it:

The Chevrolet brand name is a major problem. Chevrolet stands out in the mind as a classic American brand. In its heyday, they built big steel cars that looked great and endlessly chugged gasoline. In fact, not even two years ago Chevy was running an awesome billboard campaign to reinforce this perception for a powerful and classically American car. Yet now the consumer is supposed to associate Chevy with a small car that can sip gas ever so slightly and still be great.

I doubt that that will happen, especially with the Volt’s current positioning strategy: “More Car Than Electric.” That positioning hardly screams out “Chevy is a small, fuel-efficient car.” Instead, Chevy is attempting the impossible task of fighting deep-rooted perceptions, specifically that small (and electric) cars are not powerful. For consumers, small and powerful are conflicting qualities in a car. Any consumer making judgments on vehicle horsepower or toughness will make a strong determination without even hearing so much as the sound of an engine. A simple eyeball test will tell them that a Chevy Volt is not “more car” than the significantly larger vehicle it’s parked next to. Trying to convince the American consumers otherwise is an exercise in futility.

And yet another one:

I have been waiting for the Volt since it was announced in January 2007. From what I have been able to read through October 2010, all of GM’s buzz about the Volt has been positive. So I was flabbergasted and deeply annoyed that GM should choose the slogan, “It’s more car than electric”, as their lead advertising catch-phrase. What a negative way to advertise GM’s outstanding engineering achievement!

One university student who knows my Volt advocacy — I wear a Volt tee-shirt during the summer — has asked me, “Is GM apologizing for this car?” Another asked, “Why would anyone want to buy it a Volt if GM is ashamed of the engineering that makes this car both unique and ecologically appealing?” I can’t answer them because this phrase is so out of character for the group that made this car and for potential customers like myself who have been cheering on GM since January 2007. Did this phrase arise from a focus group packed with folks who’d rather be driving a Cobalt or a Cruze?

Yeah, I get it that they’re thinking an electric car won’t have the range, or the pickup, that their 2000 Buick Regal with the supercharger has. But it completely ignores that people likely to buy an electric car are looking for something completely different, something that gets them from point A to point B more efficiently, cheaper and without the harm to the planet and national security. People like that — or at least, like me — don’t even care if that something is a “car.” We actively, ardently want something different.

This approach is made even more ironic, sounds even more tone-deaf, because I hear it during the sponsor breaks on NPR news shows. Like you’ve got to apologize to that audience for making a break with the internal combustion engine. What ARE these people thinking?

But GM doesn’t get the likely customer for an electric car. And I wonder whether it ever will.

Brad Warthen

Starbucks fouls up its perfectly good logo

The smell of the shop is just as inviting, the coffee itself just as reliably rewarding. Yet, all is not well in Starbucks land.

They’re changing the logo. I didn’t like the sound of that when I first saw the headline of the release a colleague had shared. Now that I’ve seen the new logo, I like it less.

How does it strike you? I think it looks naked. The poor siren is suspended in space, unanchored. She looks insecure. And now that it’s monochromatic, now that the “siren” is green and there’s no black to offset it, the whole lacks contrast, definition and character. Also, removing the words suggests a surrender to a post-literate world — and while I may have this wrong, I would have said that Starbucks’ constituency would tend to be more literate than the general population.

Moreover, it’s an unnecessary break with tradition, which on principle I abhor. (I’m not much on show tunes, but to the extent that I have a favorite, it’s “Tradition” from “Fiddler on the Roof.” The rest of the play, in which Tevye is forced to accept successively more jarring breaks with tradition, I like less.) It’s insupportable, as the original Darcy would have said. And then, when I read the reasoning — that it’s intended “to move the Seattle, Washington-based company beyond coffee“ – I was nothing short of appalled.Beyond coffee? That’s like the church moving “beyond God” (which you might say some churches have done, but let’s not get off on a theological digression).

You ask me, I say if you must change, go back to the original brown logo (except that it had “and Tea,” which also distracted from the point). But, well, they didn’t ask me…

– Brad Warthen

Facebook as a productivity booster?

We all know about Facebook as a social aid, but have you ever thought of it as a way to boost productivity in the workplace? Well, Forbes has:

SAN FRANCISCO — The productivity of today’s workforce is under assault by the sheer volume of e-mail that is hurled at it on any given work day. We’re held hostage by our inboxes and often feel paralyzed by the constant, overwhelming barrage of information. When the work week ends, we are chained to BlackBerrys and iPhones checking e-mail. Yet on Monday morning, we still return to the office dreading what’s awaiting us in our overloaded inboxes.

Rewind about 15 years, back when e-mail was revolutionary. Then, e-mail served an important purpose as a bridge to online communications. However, the fatal flaw of e-mail is its captive model. Whether you’re interested or not, information is shoved at you regardless of its relevancy or importance…. Productivity is squandered as we spend time manually filtering through e-mail to determine its relevancy to our specific roles.

… Yet we don’t dread logging into Facebook the same way we do our e-mail because the information in Facebook is somehow more interesting and more useful to us. Why? The biggest difference is that social media empowers us to choose the people we connect with, the topics we want to know more about and how we want to receive information. Facebook isn’t passive like e-mail; it gives users an active role in selecting the information that is most interesting to them…

Social media tools can improve productivity because they were specifically designed for large-scale collaboration–something that didn’t exist when e-mail penetrated the workplace…

Shoot from the hip — if you can

Ad this to our Christmas list… Teressa Iezzi’s new book, The Idea Writers. This is from a review in today’s Wall Street Journal:

Gone are the days when a copywriter’s job was to pen an ad tagline—”A Diamond Is Forever,” say, or “The Ultimate Driving Machine”—that might be the subject of countless meetings and revisions before being employed in TV commercials and print ads that then took months to create. Today’s copywriter, Ms. Iezzi writes, must be much more improvisational, capable of posting on Facebook, tweeting, blogging, contributing to online events, perhaps even helping to mobilize a flash mob—all in the service of a product. Big ideas can be as simple as an iPhone app, but execution must be swift, engaging and chat-worthy.

We know what you’re thinking: “Social media is big. Whoop-te-freaking-do.” Or as the kids said 20 years ago, “Duh.”

But the point isn’t that Al Gore’s Information Superhighway has caught on. The point is the immediacy, the spontaneity, the extemporaneity, and other polysyllabic Latin-derived words ending in “-eity.”

Shoot from the hip; that’s the thing. If you can do so and still hit anything. Some of us (ahem!) can; others will fall by the wayside.