Category Archives: Strategy
Whether Columbia Metropolitan succeeds depends on all of us
You may have heard that discount carrier Vision Airlines will soon offer flights out of Columbia to its home in the Destin, Florida, area. Yesterday, Bill Maloney, Vision’s director of business development, introduced himself to local media. He didn’t offer a … Continue reading
Starbucks fouls up its perfectly good logo
The smell of the shop is just as inviting, the coffee itself just as reliably rewarding. Yet, all is not well in Starbucks land. They’re changing the logo. I didn’t like the sound of that when I first saw the … Continue reading
That’s our name; go ahead and wear it out
Just in case you missed this in The State: We’re ‘Famously Hot’ — you’re not Any other cities out there thinking about stealing Columbia’s Famously Hot slogan can now officially forget it. The Midlands Authority for Conventions, Sports & Tourism … Continue reading
Hats off to GM for an effective “thank you”
Gotta hand it to the folks at GM. This ad, which I first saw during the Macy’s Thanksgiving Day Parade, is a grabber. It works really well. The part that really pulled me in and kept me watching long enough … Continue reading
Lanier featured in The Columbia Star
Our very own President, Mr. Lanier Jones, is famous! He was featured in The Columbia Star, a local news publication, talking about the work we’ve done with some of our favorite clients. Check out the article here.
high praise for famously hot
We are extremely proud of the work we have done — and continue to do — for the Midlands Authority for Conventions, Sports & Tourism and the Famously Hot campaign. We love it, and we love it when other people … Continue reading
introducing LawPartner
ADCO has been working for and with law firms for many years. In fact, some of our best clients are lawyers. We love ‘em! And we like working with them. That’s why we’ve created something special for them. We call … Continue reading
body billboards
Some companies have taken billboards to an entirely new, decidedly personal, level. Check out the article here. It’s no secret that billboards have been a hot topic of debate in the Midlands. Wonder what kind of local zoning restrictions body … Continue reading
interactive advertising to the senior market
The folks at MediaPost Publications maintain a number of blogs and email newsletters, many of which I subscribe to and read religiously. One such blog is Email Insider, which you can read and subscribe to here. Today I received in … Continue reading
a headache for Motrin
Last week, Johnson & Johnson’s Motrin got a bit of a headache after outraged moms responded to an ad on their website which is part of an ad campaign currently running in magazines. The ad, which was read aloud by … Continue reading