Category Archives: Strategy
Is Facebook the right model for younger consumers?
As Facebook moves toward its historic IPO, it’s time to take stock, if you’ll forgive the pun. What is Facebook, really? Is it where the young and hip conduct their entire commercial as well as social lives? Or is it … Continue reading
Thanks, Mayor Steve! And Merry Merry to you, too!
Just in time for Christmas, we got this great direct message from Columbia Mayor Steve Benjamin via Twitter: Hope the folks at ADCO are happy to see “Famously Hot” everywhere. Good work that I think will pay dividends for years … Continue reading
Talk about acceptance by ALL demographic groups…
We much appreciate the two shout-outs we got from Kelly Barbrey Wednesday at the Hospitality Hotspotters meeting, giving us credit for helping the community come up with the “Famously Hot” campaign. We’ve been greatly gratified by the wide acceptance the … Continue reading
‘Famously Hot’ getting famous-er all the time
And now we can celebrate the wide acceptance of the campaign (which was created by guess who) at the official Famously Hot New Year’s Eve party: Get excited because this New Year’s Eve, the biggest, most exciting event in the … Continue reading
How about an ‘about YOU’ page?
Sure, it’s necessary to let potential customers know something about you, which is why we have “About Us” pages. But how much do you need to dwell on yourself? Adam Kreitman at The Daily Egg recommends being more focused on … Continue reading
City council candidate gets a plug in for “Famously Hot”
On this clip, you hear the very first thing Cameron Runyan said Wednesday after Columbia Mayor Steve Benjamin endorsed him for the at-large seat on city council in the April 2012 election.
9 reasons to outsource your company’s marketing
At the MarketingProfs website, Mike Etzinger, marketing director of RL Solutions (a provider of healthcare software solutions), shares nine reasons why you should outsource your company’s marketing: 1. Higher-Quality Output 2. Cost Efficiency 3. Economies of Scale 4. More Collaboration 5. Faster … Continue reading
Whether Columbia Metropolitan succeeds depends on all of us
You may have heard that discount carrier Vision Airlines will soon offer flights out of Columbia to its home in the Destin, Florida, area. Yesterday, Bill Maloney, Vision’s director of business development, introduced himself to local media. He didn’t offer a … Continue reading
Starbucks fouls up its perfectly good logo
The smell of the shop is just as inviting, the coffee itself just as reliably rewarding. Yet, all is not well in Starbucks land. They’re changing the logo. I didn’t like the sound of that when I first saw the … Continue reading
That’s our name; go ahead and wear it out
Just in case you missed this in The State: We’re ‘Famously Hot’ — you’re not Any other cities out there thinking about stealing Columbia’s Famously Hot slogan can now officially forget it. The Midlands Authority for Conventions, Sports & Tourism … Continue reading