Category Archives: Communication
Hats off to GM for an effective “thank you”
Gotta hand it to the folks at GM. This ad, which I first saw during the Macy’s Thanksgiving Day Parade, is a grabber. It works really well. The part that really pulled me in and kept me watching long enough … Continue reading
Give me humor every time (if it’s done well)
A few days ago I had an e-mail exchange with a reader on my blog about that anti-bullying video that Cindy McCain did, which caused my reader to think Cindy was GREAT. But I just found it stilted and stiff and … Continue reading
Gee, I just can’t WAIT to buy me some of THAT
We’ve really gotta hand it to the ad wizards who managed to sell Camel on THIS campaign. Mind you, it’s the sales side that’s impressing us here, not the creative. You only come away from this item wondering two things: Does … Continue reading
Let’s show a little Twitter discipline, people
Lately on Twitter, I’ve gotten into Retweeting, which is the cheap and easy way to share cool stuff you run into there. For those of you not familiar with it, basically I see a cool thing (or something that MIGHT … Continue reading