Category Archives: Communication
Which words, phrases impact (argghhh!) you most negatively?
Ragan’s PR Daily, aided by Twitter, has compiled Top Five lists of words and phrases most hated by PR professionals, as follows: 1. Spin 2. Unique 3. Guru 4. Synergy 5. Innovate 1. Off the record 2. Return on investment … Continue reading
Where the synapses meet: AT&T’s switching center
AT&T employs 2,477 people in South Carolina, with a payroll of $173 million. Not to mention handling all those billions of texts. Today, ADCO’s Brad Warthen visited the nerve center of it all, the very synapses that handle 90 percent … Continue reading
How about an ‘about YOU’ page?
Sure, it’s necessary to let potential customers know something about you, which is why we have “About Us” pages. But how much do you need to dwell on yourself? Adam Kreitman at The Daily Egg recommends being more focused on … Continue reading
Even the big guys stumble sometimes
On Monday, the Riley Institute’s Diversity Leaders Initiative class in Charleston contemplated the above, short-lived, Intel print ad. The class is filled with experienced South Carolinians who have seen a lot, but their minds were fairly boggled by this. See … Continue reading
Get real with customers when you’re (trying to be) out of pocket
We liked this autorespond message that a guy named Josh Kopelman left for his customers while on vacation, according to Ragan’s PR Daily: “I am currently out of the office on vacation. I know I’m supposed to say that I’ll … Continue reading
The world’s smallest sustainability facilitator?
Wow! We knew Mary Pat Baldauf, sustainability facilitator for the city of Columbia, was smaller than she used to be (here’s where she blogs about her successful reducing campaign), but this is taking things to extremes. OK — truth be … Continue reading
Sending more email but enjoying it less?
Brought to our attention by the Center for Media Research: Email Delivery Up, Open Down According to the Harte-Hanks Postfuture Index 2009-2010, email open rates declined to an average of 17% last year, down from 26% in 2009. The report … Continue reading
Facebook as a productivity booster?
We all know about Facebook as a social aid, but have you ever thought of it as a way to boost productivity in the workplace? Well, Forbes has: SAN FRANCISCO — The productivity of today’s workforce is under assault by … Continue reading
Hats off to GM for an effective “thank you”
Gotta hand it to the folks at GM. This ad, which I first saw during the Macy’s Thanksgiving Day Parade, is a grabber. It works really well. The part that really pulled me in and kept me watching long enough … Continue reading
Give me humor every time (if it’s done well)
A few days ago I had an e-mail exchange with a reader on my blog about that anti-bullying video that Cindy McCain did, which caused my reader to think Cindy was GREAT. But I just found it stilted and stiff and … Continue reading