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The ADCO Blog

Check out the latest in the U.S. Airways magazine:

Columbia, South Carolina, has proclaimed itself the “New Southern Hot Spot” — bold words for a place that’s little more than 100 miles from Charleston. No doubt, Columbia is a venerable Southern city, the state capital no less, with a winning home team, the South Carolina Gamecocks, and enough fork-tender barbecue to feed all the tailgaters at Williams-Brice Stadium. But can it live up to its new slogan? We’ll investigate . . .

Columbia, South Carolina, is first and foremost a college town where the University of South Carolina Gamecocks rule the roost.

And sports fans agree that the hottest thing to ever happen here is the Gamecocks’ back-to-back College World Series championships in 2010 and 2011. Enough said….

Oh, if only we could have had a three-peat! But it says something about how far Columbia has come when we’re disappointed to only come in second in the nation…

Posted In: ADCO, Community, Media, Strategy

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